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Welcome to the website of the New Zealand Food Industry Group – or FIG for short.
FIG was formed to encourage food companies to find ways to help solve the obesity issue in New Zealand and to work with Government and the Community in doing so. FIG is responsible for driving the New Zealand Food Industry’s Obesity Action Strategy.
FIG comprises members of the New Zealand Food and Grocery Council (FGC), The Association of New Zealand Advertisers (ANZA), the Communications Agencies Association of New Zealand (CAANZ) and the Television Broadcasters Council (TBC) as well as a range of other media members which are listed under "Members".
On this site is an outline of the strategic direction we are taking which is designed to address the health and obesity issue in New Zealand. There is also information about what a number of food companies have achieved in creating a healthier environment.
We believe food industry has an important part to play in the obesity area. However, the issue is complex with a large number of factors involved from the psychology of eating and societal pressures to lack of exercise, genes and behaviour.
Food Industry can only be one part of the solution. There is a lot of work being undertaken by many FIG member companies to produce healthier foods and much of Food Industry is genuinely trying to find ways to help.
If you would like to contact FIG please log in on the contact page with your details and we will come back to you.
What's New
FIG NewsBites August 2010
In this edition:
- FGC takes on food activists
- Kraft uses iPad to help with healthy eating
(story and video demonstration)
- FFAR hosts strategic forum
- CSPI study shows manufacturers have reduced
Trans Fats
- Snack sizes ot be standardised across EU
- US Senate passess school lunch bill
See the August FIG NewsBites at: mim.io/dd215
How will International policy changes impact the regulation of the advertising and marketing of food and beverages in Asia-Pacific countries?
Join the Foundation for Advertising Research at a high level industry forum in Noosa, Australia on the 2nd and 3rd of September. US food industry expert Dick Crawford is one of several local and overseas specialists who will talk about changes in the USA and Europe and how these may impact our industry.
For more information please contact Glen Wiggs email: gwiggs@ffar.org
Food Industry Group Annual Report 2009/ 2010
18 Jun 2010
The Food Industry Group is a collective of food sector businesses and associated industries concerned about the issue of obesity in New Zealand, and committed to doing its part to help find practical solutions. FIG arose from the Food Industry Accord signed five years ago. FIG oversees the implementation of this Accord that has worked to increase children's exposure to products compatible ...
Advertising and television positive forces in the fight against childhood obesity
Media Release: 19 May 2010
The launch of the new Children's Code for Advertising Food by the Advertising Standards Authority (ASA) is another example of industry working with the public and health bodies to help address childhood obesity. According to FIG (the Food Industry Group) this new code further increases the level of responsibility food manufacturers, marketers and media have accepted in order to help parents in their role of educating children about balanced eating.
FIG NewsBites July 2010
This edition includes:
- Demand for cheap foods contributes to obesity
- Four factors make the difference for overweight kids
- Young Maori encouraged to get off the couch
- Experts' ideas need to be methodical and workable
- Nutrition rating systems and price disparity
- Australian food manufacturers to reduce salt
For these stories, view the FIG NewsBites: mim.io/19a94
